On behalf of Invicta Care Foundation, I want to thank everyone that donated money during our recent Hurricane Katrina Relief Effort. Because of your compassion and generosity, we were able to raise $127,846, every single penny of which has been given to the Red Cross as it continues to provide aid and relief for those in need. We thank you, and hope that you wear your donation gifts with pride.


Gany Cohen
Publisher


  
 

 

• Piece and Love – Make room for the Espadon.
• Turning Heads – We Rock Fashion again.
• Trend Watch – The revolutionary i36. It’s a matter of choice.

 

  
 

Check out this great new diver.
See it here.

    
 

 
 

 


There are so many ways to describe the appeal of this new sports piece it’s hard to know where to begin. Do you start with size? At 47.5 mm for the largest men’s model, and 34.5mm for the largest ladies model, it’s big and bold, especially the lugs that give it a cool “X” shape. Or do you start with colorful? It comes in eye-popping tones of blue, orange and yellow – even the black on black pops. Or do you start with great looking? It has a sporty style unlike any other piece on the market. Of course, you could always rely on reliable. After all, it is an Invicta. Which means both versions are driven by a Swiss movement, it’s constructed of solid 316L stainless steel, and is water resistant to 100 meters. It also has a new strap made of a special synthetic marine material. Available with a chronograph function or without.

  

 
 

 

 

 

 

   We’ve always been big fans of the Lady Lupah Diver. Now, with the addition of butterfly designs on the genuine mother-of-pearl dials, our adoration soars even higher. Available as a Swiss automatic, or Swiss quartz chronograph, the Butterfly gives you plenty of fashion and loads of value. It has solid surgical grade stainless steel construction, the famous rounded crystal, date display, and a water resistance of 100 meters. And the genuine leather strap with snakeskin pattern adds extra elegance without extra expense.  
 

 

  
   
 


 

  
 

It was originally unveiled in Issue 23, but fans have been screaming for an encore. Completely hand built in our La Chaux-de-Fonds workshop, the NOMA 2 has an extremely bold case design constructed of solid 316L stainless steel and is outfitted with two sapphire crystals 7 millimeters thick. All of which serves its ability to be water resistant to 50 atmospheres (500 meters). Here are the details:

Movement: mechanical; automatic-winding; Valjoux 7750 caliber base modified to support the chronograph functions; ball bearing; stop second device; date corrector; 25 jewels; 28,000 vph; and ETACHON with regulator adjuster.
Functions: hour, minute, seconds; date; chronograph with three counters.
Case: ø 46mm; extreme design; polished and brushed surgical-grade 316L solid stainless steel; unidirectional rotating bezel with diver’s scale, triple screw-down crown, pushers and case back; antireflective sapphire crystal (7mm thick); water resistant to 50 ATM (500 meters/1650 feet).
Dial: silver, blue or black; patterned; minute track on the flange; stainless steel sport hands with gas-filled luminescent tubes and applied luminescent markers; date window; chronograph counters.
Bracelet: polished and brushed surgical-grade 316L solid stainless steel; diver buckle; safety clasp.

Read the full Review of this incredible achievement here.



 

  



 

 

We’re looking for some new stories to add to the Love & Torture area of our web site. Has your Invicta watch stopped a bullet? Or bested a Rolex in a head-to-head comparison? Because Invicta watches have. And we have the testimonials to prove it. So send your experiences to entries@invictawatch.com and we’ll post it on our site.

 

  
 

 

For the second year in a row, Invicta was invited to be part of Fashion Rocks, a star-studded event celebrating the best in fashion and music during NYC’s annual Fashion Week. This year’s event was held at Radio City Music Hall and broadcast on CBS. Among the fashionistas receiving Invicta pieces in the Talent Lounge were Alicia Keys, David Bowie, Destiny's Child, Diddy, Duran Duran, Gwen Stefani, Heather Graham, Iman, Kyan Douglas, Lisa Marie Presley, Macy Gray, Mark McGrath, Morgan Freeman, Nelly, Rebecca Romijin, Rob Thomas, Ru Paul, Shakira, Tim McGraw and Tyra Banks! Look for photos in an upcoming issue.



  

 

 

We’ve been asked to be part of the Talent Lounges at the upcoming Critics Choice Awards, American Film Institute Festival and Super Bowl 40 in Detroit. So look out for even more great photos throughout the year and beyond!


  

 



 
 
 
 

 

Customization is one of the hot consumer trends this decade. Which explains the popularity of mylupah.com. Now comes the i36, a revolution of watch design and individual choice. That’s because the i36 is thirty-six different watches in just one purchase.

It starts with two solid 316L cases, each with it’s own movement. One has our venerable 21-jewel shock resistant movement. The other has a professional chronograph movement. But what really makes it special is the innovative thinking behind the patented Case Cradle Bezel-Locking System.

Here’s how it works. The i36 comes with six interchangeable bezel rings to choose from that lock into the bezel on either case. When the ring is turned and locked in to position, it secures the strap’s special Locking End Piece as well. And there are three straps included that fit either case. There’s a sport rubber strap with a deployment buckle, a genuine leather strap in a gorgeous cognac color, and a solid 316L bracelet with diver buckle and safety clasp.

Each movement also features a date window, and each dial is genuine carbon fiber. Plus, each piece has plenty of Tritnite® for showing off at night. And both are water resistant to 100 meters.

Two cases. Six bezels. Three straps. One purchase. Available soon at an Elite Invicta Retailer near you

 


  
 

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